Carolyn Sanchez is TORI Global’s Marketing Director. She is passionate about driving and amplifying dynamic brands, and has led award-winning marketing campaigns in the Luxury and FMCG sectors prior to joining TORI.
1. Tell us about TORI’s recent brand redesign
This year at TORI we celebrate our 15th birthday and it was the perfect opportunity for us to take a step back and look at our branding. One of the things I fell in love with when I joined TORI was the energetic, passionate and no-nonsense personality of the team here and we wanted to make sure that our brand was truly reflecting that. We are not like other consultancies – we have such a wealth of experienced practitioners who have been on the front line in C-level roles in global organisations that we don’t need to hide behind typical consultancy smoke and mirrors. The language we use in the redesign reflects that – we listen to your challenges and get straight to the point. Our photography - really bold imagery with bird’s eye or ground up views - is designed to show we’re different too. We’re really excited to roll out the new design, especially on our new easy-to-navigate website.
2. International Women’s Day was last month, what are your views on women at work?
I have been lucky enough to work with some inspiring strong women during my career – often in very male dominated industries. I believe there are still many challenges facing women in their careers – from being afraid that you can’t succeed unless you behave ‘like a man’, or having to fight to be taken seriously, to the minefield of balancing work and family… But what I am most passionate about is the next generation of women coming into the work place – reaching girls at a young age so that they don’t think any field of work is unsuitable for women, especially technical roles, as well as coaching young women early in their careers so they have the confidence to push for leadership roles.
3. What is your favourite place that you’ve visited?
This is a really tough one! I am going to have to be greedy and pick 2, but it’s impossible to choose between them! The first is Japan – the clash of the serenity of little moss covered temples in Kyoto with the urban madness of Tokyo, the joy of not understanding a single thing but finding something new and novel, and a little bit wacky, round a corner, and of course the food is just mind-blowing! My second place is Islay – a tiny island off the west coast of Scotland – and my absolute idea of heaven: windswept beaches, award-winning whisky and the warmest, funniest people I have ever met.
4. Dead or alive, who would your ultimate dinner party guests be?
My grandfather – he was a very gentle and intelligent man and the older I get the more I wish I’d had the chance to talk to him as an adult. Bjork – I have been a fan of her music since I was a teenager. She is so innovative and unpredictable, I’d love to find out where she gets her inspiration from. George Orwell – a friend recently introduced me to his essays and I am now hooked. We are living in such tumultuous times that it would be fascinating to hear his views on our current world.
5. We have heard you are quite a mix of nationalities?
Yes, I am half English, half French with a Spanish surname but having lived in Scotland for 16 years I like to claim a bit of that too! I like to take the best of both worlds: St Marcellin cheese with a dram of Ardbeg single malt.
6. Favourite film?
Leon by Luc Besson, hands down!
7. Tell us something unexpected about yourself
I trained in Muay Thai at university and I have had a series of amateur kickboxing fights.